Get a Fishing Report!

Find a Lake
Showroom view Showroom view 2
Boater's Choice Marine Building

We specialize in boats, our focus is on boats, and we have the boat brands to prove it. With the support of our "award winning" service department, we have a lot to offer you. Click Here to e-mail us!

Find our "NON-CURRENT DEALS" and Year End Closeouts on the bottom of our "New Inventory" page.

Don't miss out on a great deal!!


Come see us at the Rice Lake Boat and RV Show
February 17th - 19th at the Rice Lake Armory
307 E. Barker Street,  Rice Lake,  WI 


Updated 2/13/2017